On June 28, 2025, leaders from Rotary District 3810 gathered for a special photo and video shoot of the Philippine national anthem, “Lupang Hinirang”, hosted at Lakbay Museo on the 2nd floor of Filipino Village, Ayala Malls Manila Bay, Parañaque City.

The interactive museum, spanning around 3,000 sqm, offers immersive displays that celebrate regional cultures — complete with jeepneys, festival arches, neon street signs, and vibrant backdrops — providing a fitting stage for this tribute Officers, dressed in their official Rotary attire, were photographed and filmed in salute, harmonized singing, and meaningful poses that underscored the anthem’s deep patriotic resonance.

Led by the District’s Cultural & Public Image Committees, the shoot aimed not just to create a stirring anthem rendition but to reinforce camaraderie and service commitment among members. One organizer noted, “Embedding the anthem within our heritage setting makes it deeply meaningful — not just symbolism, but lived culture.”

The final video is set to debut ahead of June 12 (Philippine Independence Day) across regional Rotary events and online platforms. Anticipated content includes sweeping pan shots of arches, close-ups of solemn salutes, and dynamic singing frames — all framed against iconic Filipino motifs within Lakbay Museo.

Video production featured seasoned videographers and photographers to ensure a polished and powerful message aligned with Rotary’s ideals of unity, peace, and nation-building.

Rotary’s choice of Lakbay Museo — celebrated for showcasing Filipino culture through art, cuisine, and interactive installations — adds layers of cultural authenticity and visual richness to the project.

In the coming weeks, Rotary District 3810 will roll out behind-the-scenes previews, officer interviews, and teasers leading up to the full video launch. Clubs, schools, and civic groups nationwide are expected to screen the full anthem video during flag-raising ceremonies and cultural events.

This initiative highlights Rotary’s deep-rooted commitment to combining public service with cultural appreciation — using the anthem to inspire both action and pride. By weaving “Lupang Hinirang” into a culturally rich fabric at Lakbay Museo, District 3810 aims to strengthen national identity, highlight regional diversity, and energize a new generation of Rotary volunteers.